The Challenge

When the founder of CTL Atlantis parted ways with his previous partners, he was faced with the daunting task of building a new real estate brand from scratch. He wanted something fresh, bold, and different, but had no clear direction on where to begin. The risk was high: in such a competitive market, the wrong identity could easily make the brand invisible.

The Solution

I set out to develop a minimalist yet powerful brand system that could convey both resilience and credibility.

• Brand Identity → The visual centerpiece became a logo symbolizing a boulder — a mark of stability — that also doubled as a pillar with the letter A embedded inside it.
  
• Color System → A sophisticated palette of Pistachio Green (freshness, growth) and Deep Grey (strength, trustworthiness).
• Brand Collateral → Complete stationery suite, branded campaigns, and event mockups to establish a consistent identity across all touchpoints.
• Social Media → Designed graphics that carried the same bold, minimal energy into digital spaces, ensuring visibility across platforms.

The Impact

The new identity did more than just “look good.” It gave CTL Atlantis the confidence and credibility to step into the market. • Boosted visibility at high-profile industry events. • Generated increased sales inquiries within the first campaign cycle. • Positioned the founder as a credible and independent force in real estate.

Deliverables